Having lived in Milan and later Switzerland, Joanna always had an appreciation for fine design. While searching for an affordable watch that she could comfortably wear on the inside of her wrist, that she realised most premium watch brands focused primarily on men and were not designed with women at heart. With this at the forefront of her mind, she approached Min, a talented and well-known watch and jewellery designer, and the pair began working together. They founded Cyssan, a watch brand that combines an element of jewellery with the function of a watch into one fine design.