CraftyAniShop
Anisha always loved making art but was too critical of her own work and did not have the confidence to put it out there for others to see. She noticed it was difficult to find greeting cards that were modern and represented South Asian culture, hating the fact that they always said Uncle or Aunt and not Masi or Mama. Anisha decided that she had to overcome her fear and put her artwork out there, as no one else was going to create designs tailored to South Asian religious and cultural events, birthdays, milestones, celebrations, and weddings. She launched her designs under the brand CraftyAniShop and now offers both personalised and ready-made cards and gifts.