After spending years making nail polish and bath bombs as a hobby, Effiena wanted to expand further into body care and skin care products. Along with her friend Eliot, who she met whilst doing a masters, she experimented with a a wide range of fragrances to make sure there would be something for everyone and the duo sold over 160k body mists in just 6 months on TikTok alone. Cosy is a business that takes pride in looking after yourself and lightening your mood when you need an uplift.