Having worked as a makeup artist for over fifteen years, Joy’s biggest pet peeve had always been makeup brushes designed for just one specific use. Given the vast array of products Joy needed to travel with as an artist, this limitation was a significant inconvenience. Determined to address this issue, Joy created her own line of makeup brushes designed to work seamlessly across liquid, cream, and powder formulations. By Joy Adenuga was born, bringing people brushes with the highest-grade synthetic bristles, simplifying beauty routines while delivering professional results.