While in Portugal, Emilie and Deepak noticed that none of the fruit and veg in the markets were identical. So when they came home they did some digging, speaking to both farmers and supermarket buyers. They found that 40% of fruit and veg in UK supermarkets is wasted because of its ‘looks’. And that is how the idea for Oddbox was hatched- boxing up unwanted fruit and veg and delivering them at cut down prices.