When friends Julia and Christina were pregnant they couldn’t find natural, safe beauty products anywhere outside of a health food shop as the big brands were not catering for the beauty savy pregnant consumer. With Julia’s background in PR and publishing, and Christina’s in finance they had spent their careers building other brands, communicating their message effectively – and it was time to apply that knowledge to the gap they had noticed in the market. They got creating and soon launched Bloom & Blossom, a brand that follows women through all life’s stages.