Ruchi felt unfulfilled by her job in the corporate world, so she went on a journey of personal growth and discovered herbs like ashwagandha to manage stress. She soon realised her true passion in life was to help others and began to do this by crafting wellness teas, superfood blends, and seed mixes for her friends. She had always wanted to run her own business and so launched her brand to provide healthier options for coping with stress and insomnia while supporting charities like SUFRA, The Invisible Girl, and Pratham UK, aligning with her goal of aiding those in need.