As a busy GP, Maureen found she had little time for the personalised 10-step skincare plan everyone seemed to be advising. She looked out for brands offering a simpler alternative but found that they just didn’t exist. It wasn’t until the 2020 pandemic hit that she realised she should just do it herself, so she completed a Masters in Aesthetics and Skincare and launched BeautyMDx, a jargon-free, scientifically effective, and luxury skincare brand.