Dr. Tara Lalvani was frustrated that her busy life left her with fleeting moments at the end of one activity to sort herself out before the next! She noticed that many other women had the same issue. She wanted to empower women by helping them get ready in less time and with less effort without compromising their flawless results. So she came up with the idea of the Beautifect Box, the dressing table that you can carry around with you. In doing so pioneered a new niche in the beauty industry and now makes products that have a focus on innovation, design and performance, streamlining beauty routines around the globe.