While working in a big, boring corporate job, Lucy realised she was a tiny cog in a huge machine and decided that she wanted to have more impact on the world. She set about combining two of her favourite things in the world: animals and socks! So Bare Kind was born—a sock brand that saves animals! For every pair of socks purchased, Bare Kind donates 10% of the profits to save the animal ON the socks, partnering with animal conservation and rescue charities around the world. Lucy has now found her purpose and wants the world to save animals, one pair of socks at a time.