Eleven Loves

Eleven Loves

Having worked in fashion retail for twenty years and frustrated with fast fashion, Hayley had always wanted to do things better. It took her husband’s cancer diagnosis in 2017 to make her realise that life is far too short. That year, Eleven Loves was born. The...
VAAI

VAAI

Research scientist turned womenswear designer, Hetal launched her clothing label, VAAI in 2017. Whilst out shopping, she observed a lack of personal touch and styling guidance. She set up VAAI with the view to creating beautifully crafted garments that would last as...
Anna James

Anna James

Anna set out to design limited-edition fashion pieces to be the ultimate confidence booster. Anna’s designs are not just about feel-good statement pieces but also about championing other women through fashion. Her vision is to build a brand and a community that gives...
Verte

Verte

Jess got the idea for Verte because she wanted to shop for new clothes but didn’t want to buy new. Charity shops were lower quality and overrun with donations and she had stuff she was no longer wearing but wasn’t sure what to do with. She started Verte to...
Rachel Trevor-Morgan

Rachel Trevor-Morgan

Rachel originally wanted to work in theatre and it was this, coupled with her mother’s love of hats that her passion for millinery first began. She fell in love with the craft following an apprenticeship, which led her to start her eponymous brand over 30 years...