Guy and Jo, the husband-and-wife team behind Bambino Mio, first started thinking about nappies while travelling the world before they got married. Talking to an American at the Taj Mahal, they learned about the success of nappy laundry services in the US and the use of reusable nappies. Realising that these didn’t exist in the UK at the time, they set up Bambino Mio — now exported to 50 countries and world’s biggest reusable nappy brand.